Six merchandising gimmicks for Dogme ELT

The "Dogme Circle" - a very nice image but is it now time to expand to more tie-ins and collectibles?

The other day I was going through and clearning up some old folders on the computer when I came across a document called Teaching Unplugged Marketing ideas. It was a very short document, and had a few notes for marketing the well-known book by Scott Thornbury and Luke Meddings. As it turned out, Delta publishing had no marketing department (or budget really) at the time and so nothing came of it. But judging from the furore around Dogme and Teaching Unplugged (for example, here) I thought it was time to unleash some more ideas. I can see that this movement has some legs, so I figure why not try and make some money off it? Here are six bits of merchandise, with suggested list prices, to help Dogme reach a much wider audience and make me a wealthy marketing guru in the process!

1. Dogme Chastity Rings

The dogme ELT movement was launched ten years ago with a Vow of Chastity regarding materials. If you have taken the vow and are a confirmed Dogmeist then why not show the world? These little rings will identify you immediately as an unplugged teacher and come in a range of attractive colours.

Suggested price: 29.99 euros

2. Doggmie bags

All that focusing on emergent language generates a certain amount of detrius in the form of hastily scribbled notes, post-its and so on. Keep it all together with these ecological Doggmie bags! Made out of 100% recycled coursebooks.

Suggested price: 1.99 euros

3. Limited edition action figures

The Limited Edition Luke Meddings doll, without glasses version

You now can have a miniature Scott Thornbury or Luke Meddings with you at all times! These customized action dolls come with two changes of clothes (formal and informal) and, when you pull the string in their backs, they will utter classic phrases like “No more grammar mcnuggets!” or “I don’t believe in learner-as-consumer methodology”

(footnote: I actually found a site (here) that will make an action figure of you, and suggested it to Luke and Scott when we were about to publish Teaching Unplugged; I am still waiting for an answer)

Suggested price: 289.00 euros (they ARE limited edition after all)

4. Collectible Dogmemon cards

The very rare Karenne Sylvester trading card - with full Dogme challenge powers!

If you have children you may have heard of the Pokemon card-collecting craze. Now unplugged teachers can collect Karenne Sylvester, Jason Renshaw, Diarmuid Fogarty, Gavin Dudeney, Vicki Samuell, Jeremy Harmer and many other beloved characters from the Dogme universe. Play with them, frame them or trade them! Each pack comes with ten cards and instructions for gameplay. I’ve got a rare Lindsay Clandfield card to trade that I just can’t seem to get rid of by the way…

Suggested price: 9.99 for the starter pack, and 1.99 for individual packs of 5 cards.

5. The Official Unplugged coursebook

This attractive blank notebook is a must for any teacher. All you really need to teach any level, any length of course or any number of students is contained inside. You can also get the special Englishraven edition with the blank pages written by Jason Renshaw himself for 2 euros extra.

(footnote: I nearly did convince DELTA publishing to do this as a marketing giveaway to coincide with the launch of Teaching Unplugged, but it never happened in the end)

Suggested price: 4.99 (6.99 for Jason Renshaw authored version)

6. Pack of “Materials light” safety matches (discontinued)

This pack of safety matches comes in an attractive box with the Vow of Chastity engraved on the back of it and instructions on how to hold a “coursebook bonfire night” inside. This item was the product of an overeager marketing department that seized on a quip about burning books. Since Thornbury and Meddings have clarified that they are not really in favour of book-burning the item was quickly shelved. However, some copies are still in existence. Only for the most die-hard extremist dogmeist.

Suggested price: 499.99 euros (only 5 left in stock)

Please place your orders in the comments box.

Advertisements
Published in: on October 24, 2010 at 3:45 pm  Comments (27)  
Tags: , ,